Digital Marketing
Digital marketing of the new era that reliably and safely brings successful results
The success of positive results is guaranteed, as they say, 100% successful A new era of advertising on the internet
Unlike traditional marketing, which lacks a specific target audience for advertising, digital marketing precisely determines the audience group to whom ads are presented.
Proven success!
Here is an example of proven success. If you are in the hospitality industry, for example, as a restaurant owner.
People searching for a restaurant on their mobile phones or laptops, essentially those looking for a restaurant online, will come across your ad, and thus, you have succeeded in reaching potential customers.
In contrast to traditional marketing examples where you spend money on:
- flyers,
- newspaper ads,
- leaflets,
- telemarketing,
- radio commercials,
- business cards,
- billboards, etc.
You pay for advertising that does not reach the target group of people.
Another thing you may not have known is that Google does not charge money if someone only views your ad; Google charges only after someone clicks on it.
Therefore, you will save money if people do not click on the ad.
Is there a possibility that ads do not appear to a specific group of people?
– It is possible to configure the ad not to be displayed if someone is looking for employment, for example:
“restaurant jobs” or “work in a restaurant” or “restaurant job” – this is just one example of what we can restrict, so rest assured, we know what we’re doing. Of course, we can display ads only in the location where the restaurant is located.
Comparison of traditional and digital marketing
When traditional marketing is mentioned, it refers to newspaper ads, billboards, leaflets, telemarketing, and so on. Before the advent of the internet, this type of marketing was the only possibility until advertising over the internet emerged – digital marketing.
Unlike traditional marketing, digital marketing offers greater possibilities. Firstly, it is affordable and accessible to everyone. Secondly, it helps spread information about a product among potential customers in a faster and easier way. And thirdly, it provides the option of online purchasing.
You may notice that there is an increasing number of small entrepreneurs opening digital marketing agencies and fewer print shops and individuals involved in printing promotional materials.
With the advent of social media, digital marketing has become even more straightforward. Social media has enabled anyone to share promotional materials for a company, and information about the product that the company sells can reach a larger audience.
With this text, we have explained “What is digital marketing?” and compared it with traditional marketing.
So, once again, consider which type of advertising is better
We have proven innovative solutions, success guaranteed.
Conversion Marketing
Optimize your business by increasing the number of conversions on your website
1. Get to Know Conversion Marketing
Conversion marketing is a type of digital marketing that aims to increase the number of conversions, i.e., the number of visits to the website. It also directs visitors toward the goal you want them to take on your website. It can guide them to order a product or service, send emails, make phone calls, and more.
This also includes the tactic of maximizing the utilization of existing website visits by optimizing its key elements to increase the number of conversions. The higher the conversion rate, the higher the sales will be.
The conversion rate is the ratio between successful and unsuccessful conversions. Successful conversions are defined differently depending on the type of website. In some cases, you can use other goals that make sense for your business or web project to organize ideal conversion rates.
In any case, the most important goal is to increase website visits and purchases.
Coversion Marketing
2. Why are they important?
Because conversion tracking is a precise percentage indicator of website effectiveness.
It’s essential to note that conversion is achieved only after we have an audience on the website.
It’s good to know that the more conversions achieved, the better your website is ranked on search engines because people linger on it, explore, thereby increasing traffic to the site.
Coversion Marketing
3. Terminology
Conversion is achieved only after we have an audience on the website.
What are conversions? – Conversions are defined interactions that we track on the website, such as, for example:
recording monthly calls, recording monthly sales of one or more products.
(We determine what a conversion is, record it, and then know the success rate of achieving conversions on the site.)
What is the Conversion Rate? – The conversion rate is the efficiency of conversion shown in percentages.
For example: if 100 users enter the site and we have only 2-5 conversions, our site needs conversion optimization.
What does conversion optimization entail? – If the results (Conversion Rate) are quite poor, optimization is needed, which involves redesigning and organizing content to improve guiding potential customers to become confident buyers.
(With the conversion optimization service, you get:
new professionally written texts,
new/attractive images,
redesign/reorganization of content.
Optimization is a broad term; it’s best to see your site and thus assess the necessary changes.)
Proven solutions that works
Content Marketing
1. Get to Know Content Marketing
Content marketing is a marketing strategy that aims to attract and interest the audience in a particular website by creating and sharing media such as posts, videos, etc. In this way, awareness of the brand is raised among potential customers, and the brand is promoted. Thereby improving website business.
This also includes the development and distribution of various useful content, such as blogs, emails, social media posts, etc. This informs people that the company values those to whom it sells.
Content marketing can also be used to attract new clients, describe and explain a product or service, and thus help if someone cannot decide what to buy or choose.
It is necessary to regularly add the right content throughout the sales cycle if you want your content marketing to be effective. The visitor should be informed about the product and then guided to decide on making a purchase.
Coversion Marketing
2. Why is it important?
Because it attracts visitors
It makes the site’s content compatible for a better position in Google search, and visitors find the site more informative and organized.
Because it positively affects brand perception
The product you are selling appears more sought after, and customers have more trust when they see that a brand is selling well.
Because it motivates the audience
If visitors like the site, they will undoubtedly want to share it on social media, which certainly contributes to increased site traffic.
Coversion Marketing
3. How does it work?
Firstly, it is necessary to have your own brand, product, or service that you want to sell.
After that, the next step is creating promotional materials.
To make your product known to as many people as possible, you need to create promotional materials about it, such as posts or video clips.
We must emphasize that if the site has a poorer design, Content Marketing will not yield positive results, and unfortunately, you will stand still.
When the promotional material (e.g., posts) is ready, all that is needed is to place them on the site where the product is sold.
Coversion Marketing
4. Different Forms
Content Marketing can take the form of an article, blog post, email, video, PPT presentation on SlideShare, infographic, newsletter, ebook, report.
All these forms have been used for over 20 years, if not more, but it is crucial to emphasize that about 5-10 years ago, it became the backbone of every successful website.
Each of these forms has a clear goal: to increase the visibility of the brand/service/product and, therefore, create a beautiful image of the interconnectedness to achieve the goal you define, for example, the goal of sales/consumption of what you are selling or the use of your service.
People want meaning, attention, entertainment, and good information.
Content Marketing can uniquely attract and retain attention.
We are not just experts in every type of digital marketing.
We are superheroes of digital marketing.
PPC Marketing services
Pay-Per-Click
What is Pay-Per-Click? – Pay-Per-Click (PPC) is the latest and safest way for a website to achieve a high rank in searches, consequently increasing visits. You’ve probably heard of Google Ads; we mainly use it. After attracting an audience to the website, it’s essential to retain them. This is achievable with good design, making PPC and Conversion closely connected
PPC.
PPC brings people to the site, and by optimizing conversions, we achieve more successful conversions.
Why is Pay-Per-Click important? – It is essential because it brings new visitors to the site. If you are a new company and no one has heard of you, PPC services can turn potential customers into buyers.
Click to see an example of Google Ads Pay-Per-Click service.
Marketing Social Media Marketing Services
Conversion is achieved only after having an audience on the site
What are conversions? Conversions are defined interactions that we track on the site, such as e.g. recording monthly calls, recording monthly sales of one or more products (we define what a conversion is, record it, and then know the success rate of our site).
Why are they important? – They are crucial because they help us track how much our site appeals to visitors.
What is the conversion rate? The conversion rate is the efficiency of conversion.
For example, if 100 users entered the site and we have only 2-5 conversions (calls, sales, or registration – you set the conversion goal), our site needs conversion optimization.
What does conversion optimization entail? – If the results, i.e., conversion rate, are quite poor, optimization is needed, involving redesign and organization of content (creating more appealing texts and images and other changes) with the aim of improving and guiding potential customers to become confident buyers.
We solve significant problems.
Stay ahead of others
How does Pay-Per-Click work?
We send click and ad effectiveness reports once a month, and upon agreement, we can provide more reports during the month.
For a company to succeed, especially in the beginning, well-thought-out advertising material is crucial. As people spend more time online, online advertising has become more frequent and beneficial.
Digital marketing is designed to facilitate internet advertising. In this regard, the YugoSoft team of experts offers you a complete digital marketing service.
With the development of social networks, digital marketing has been elevated to a new level. Thanks to social media, online advertising has become more accessible than ever.
Analyze the business you are engaged in. Explore the most effective keywords for searches.
Sort and group keywords.
Target/Mark places to display Ads (for example: Zurich and 20km around Zurich)
Professionally and creatively write ads.
Test ads; if necessary, optimize them.
Determine the daily/monthly advertising budget.
Implement ad effectiveness tracking – implement Conversions.
After completing these 7 steps, do a final check, and advertising can begin.
We send click and ad effectiveness reports once a month, and upon agreement, we can provide more reports during the month.
Be among the first in search.
Improve your position on Google with digital marketing; with PPC services, you are among the first.
Significantly higher revenue.
Target the exact group of people searching for your business or offer.
With us and our organization of ad content, your service or product will receive a new description and appearance that your competition won’t have.
CRITERIA FOR SUCCESSFUL DIGITAL MARKETING
To make an ad attractive, it’s necessary to invest all creativity into it. Ads that don’t leave a strong impression on visitors will go unnoticed.
Concise text that thoroughly describes the offer is a hit – no one wants to read lengthy texts.
Also, processed images have a significant impact.
Lastly, content and title arrangement, combined with images, matter.
Detailed keyword research involves thoroughly investigating the business, service, or product you want to present.
Loš Poor choice of keywords can result in additional costs with fewer results.
Combiningmnegative keywords andphrases will reduce costs.
Negative keywords and search phrases, for example, if you are a restaurant owner, you won’t be shown to people searching for restaurant jobs or companies dealing with cleaning, renovation, or sales. You also won’t be shown to people whose interests include furniture buying.
In short, we described the services of digital marketing, why they are essential, and even provided some examples.
Of course, we could have elaborated more, but it might confuse you, so we briefly described the crucial points.
It’s important to note that it’s not mandatory to use it’s mandatory to use “Social Media Marketing Services” and, for example, “PPC Services” (Google Advesting).
You can choose one of them, but it’s always better to go for comprehensive advertising – Social Media + Google.
One of the best combinations is Google + Content Marketing.
This is a “modest” description. If you want more details, feel free to contact us.
In addition to advertising services, we also offer website development services.
Click on this text to view our Website Development service.
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We appreciate your time spent reading our "Digital Advertising" service.
